Amazon announced on August 19, 2026, that its next-generation AI assistant Alexa+ is rolling out to all US customers with compatible Fire TV devices at no additional cost1. The list covers all current-generation Amazon Fire TV Sticks, the Fire TV Cube, Amazon Ember smart TVs, and other smart TVs with Alexa+ built in, including Hisense and Panasonic, and eligible customers are upgraded automatically regardless of Prime membership status — no action required, no app to download, and no subscription to activate1. Instead of searching by exact title, the example given is asking for a top-rated thriller and then refining with a follow-up such as “something newer”1.
As its own figures, Amazon says customers have nearly twice as many conversations with Alexa+ on Fire TV as they did with the original Alexa, and that they pick Alexa’s top recommendation for search queries over 40% more often than before1. Additional features — Alexa Routines, access to specific Ring camera moments, and advanced Home Modes for automating household smart devices — still require a Prime membership or an Alexa+ Standard Plan subscription1. The rollout covers the US for now, and Amazon says additional devices and regions may be added over time1.
Sources
- Alexa+ is now included on Fire TV at no additional cost - Amazon official newsroom (August 19, 2026)